Communications Office
Communications Team

Melissa Greco Lopes, Ed.D, APR
Director of Public Relations
Email: MGrecoLopes@penfield.edu

Jaime Smith
Director of Digital Media
Email: JSmith@penfield.edu
Brand Assets
Our brand is more than just a logo or a specific shade of red; it is the visual representation of #PenfieldPride and the promise we make to our students, families, and community. To maintain professional integrity and standards, it is essential that these standards are applied consistently across all platforms. Please right-click to save the logos below, and make note of the specific colors used in the Penfield Central School District Brand. Soon, you will also find PowerPoint templates and a letterhead document. For jobs requiring larger image collateral, or for assistance, please email jsmith@penfield.edu.
Logos

Colors and Typography
Penfield Red
- RGB: 183 29 15
- CMYK: 19 99 100 11
- HEX: #b80200
Black Outline/Text:
- RGB: 0 0 0
- CMYK: 0 0 0 100
- HEX: #000000
Gray Accent:
- RGB: 184 182 182
- CMYK: 0 1 1 28
- HEX: #b8b6b6
Font
- Garamond
- Available on Microsoft and Google.
- For impact or accent use “bold.”